ZYGNAL_INTELLIGENCE // ANNUAL_REPORT_2026

The Great Filter:
State of Modern Dating

We analyzed 2.4 million profiles across 84 global cities. The data shows a market in correction: ghosting is up, the "middle class" of dating is collapsing, and a new elite has emerged.

PUBLISHED: DEC 15, 2025READ TIME: 8 MIN
Scope

84

Global Cities Analyzed

Ghosting Avg

45.3%

Global Failure Rate

VCI Threshold
What's this?

7.2

Min Score for Top 10% Results

The Gap

12x

Match disparity (Top vs Bottom)

01. The Great Filter

The "middle class" of dating profiles has effectively vanished. In 2024, we observed a bell curve distribution of match rates. Entering 2026, that curve has inverted.

We call this The Great Filter. Algorithms have become so efficient at sorting desirability that profiles with a VCI (Vibe Compatibility Index) between 4.0 and 6.0 are seeing virtually zero organic visibility.

FIG 1.1: THE APPLICANT DISTRIBUTION (VCI SCORE)

Source: Zygnal Internal Data, Jan-Dec 2025

Ideally, a profile improvement of 10% would yield 10% more matches. What we see instead is a step-function. Improving from a 5.5 to a 6.8 VCI often yields a 400% increase in inbound interest.

02. Geography is Destiny

Not all markets are efficient. Our "Dating Difficulty Index" shows massive variance between cities.New York currently ranks as the most brutal market in our dataset, with a ghosting rate of 78%.

FIG 2.1: DIFFICULTY DISTRIBUTION BY CITY

Compare this to markets like Tokyo or Munich, where cultural norms enforce higher response rates even among lower-affinity matches. Your VCI score is relative to your local pool. A "7" in New York might be an "8.5" in a smaller market.

03. The Ghosting Epidemic

The global average ghosting rate has hit 45.3%, an all-time high. This isn't just "rudeness" — it's liquidity shock. Users are overwhelmed by options (or the illusion of them) and have stopped treating conversations as social contracts.

#1New York
78%Ghost Rate
#2Los Angeles
82%Ghost Rate
#3Dubai
90%Ghost Rate
#4Las Vegas
85%Ghost Rate

The Fix: Our data shows that profiles with a VCI > 7.5 experience 40% less ghosting. High-signal profiles command respect. Low-signal profiles are treated as disposable.

04. Explore City-Specific Data

Every market has its own dynamics. Dive into our city-by-city breakdowns to understand the unique challenges and strategies that work in your local dating scene.

→ View all 84+ city guides

Don't Be A Statistic

The 2026 market is ruthless to the unoptimized. Stop guessing. Get your VCI score and join the top 10%.

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